Auto insurance lead generation is the process of gathering information about people who have inquired about the possibility of purchasing a policy. The goal is to create a list of customers that you can target with auto insurance offers, advertisements and other marketing campaigns.
Of many possible ways to generate leads we certainly apply cold calling as premier method for finding potential customers. Cold calling is one of the most old-school methods of generating insurance leads. It can be as simple as a producer dialing phone numbers from a list of verified numbers against DNCs
Here is what we do while cold calling auto insurance leads:
• Be prepared with a script
• Be confident and enthusiastic
• Listen carefully to the prospect
• Ask open-ended questions
• Be persistent but not pushy
• Follow up with prospects who show interest